DasArts Daily is a festival camp
 aign for the DasArts Foundation,
  De Amsterdamse School/Advanced
 Research in Theatre and dance St
 udies.

 The DasArts Daily festival took
 place from June 14th to 18th 200
 5 at the Theatre Frascati in Ams
 terdam. The event was held to gr
 ant insight into the daily work
 of the institute, showing a cros
 s-section from the recent past t
 o the present day with performan
 ces, shows, exhibitions, lecture
 s and films.

 It was the first time DasArts Da
 ily was staged, so the campaign'
 s goal was to promote the festiv
 al's independent artistic status
 , in particular as it had to com
 pete with the famous Holland Fes
 tival.

 The stripes are modeled on the s
 pecial design of security tape,
 a warning sign that is mainly us
 ed for safety reasons in regard
 to festival stages, building sit
 es, danger areas and crime scene
 s. It is an alarm signal, callin
 g attention to potential hazards
 , construction sites and intelle
 ctual laboratories.

 The concept is simple: black and
  white diagonal stripes, forming
  an abstract arrow that gives a
 trendsetting direction. The stri
 pes have a fixed width so combin
 ations of various media componen
 ts like e.g. posters, folders an
 d beer mats are conceivable.

 It is a systematic approach that
  reflects the organic structure
 of design and searches for the b
 est "all-out-of-one" solution.